OK, I know that everyone here is ready to jump right into running their blog, spitting out articles and otherwise taking over the blogging world by storm. I know I sure felt that way in 2007 when I started my first blog. Now, after a few years in the blogging game I realize that it’s much more than just throwing up a few articles and calling yourself making a blog. If you really want to build something solid that will grow into something major, you have to have a well-executed plan that covers any and every angle that you can think of.
First and foremost, you need to watch what you say. Now, I’m not saying that in the way that you might imagine. What I really mean is that you have to think about how the words you say come out. See what I mean here? Take how the words came out that I just wrote a few sentences above. I automatically realized that some readers would naturally take offense, assuming that I was criticizing them.
There’s a little bit of copywriting know-how built into the world of blogging, and this means that you have to pay attention to the words that you use. Another example: stories. Everyone loves a good story in a blog, but very few people really use storytelling language. We tell people things, but we rarely show people things in words.
Remember that words are very powerful, and if you pick the right words, you will have a great blog before you know it.
Hold on, we’re not done just yet! You can’t leave without your action step for the day: break out a pen and a paper. Oh yeah, I’m taking it old school today, but you’ll thank me later.
On that piece of paper, you need to jot down ten powerful statements about your chosen topic. If this means that you have to dig down deep and find something passionate to say about gardening or dog training, so be it.
Try it today, and really make a good effort. The results may surprise you, as you really look at the words you use to describe the topic that is most dear to your heart. Bring that passion into your blog, and success will be there before you know it!
