How to Weave in Ads Without Angering Your Audience

December 23, 2010

If you’re looking for blog monetizing, you’re definitely in good company. I know that when I first started blogging that was one of the things I wanted to do most. Hey, there’s nothing wrong in being honest about it, is there? :)

Yet the content has to come first, and you can’t forget that when you go to start your blog. I assure you that the day you “sell out” and forget about your readers, you will never be able to get them back. I can’t go a day without someone emailing me a link to a blog that we all used to enjoy with a note that just says, “Too many ads, and not enough content. Another sell out.”

Do you want people to say that about your blog? Of course you don’t! You just need to make sure that you balance between adding advertisements on your blog and adding content on your blog.

Visibility is what ads and content have in common. In order for either one of these things to be effective on your side, you must make sure that both components are as visible as possible. In the case of the content, it means that every post looks like a post. However, does every advertisement need to look like an advertisement?

You can have ads in the sidebar all you want, but what about targeted ads based on what your readers are deeply into. It’s better to stop and about the best way to proceed.

Think about your audience: are they the type that is staunchly anti-advertisements? If so, you might be able to strike a compromise through unobtrusive text link ads instead of the big banners. It’s just a matter of knowing your market.

OK, you have been following along so well that I think I’ll declare today no homework day. You can take action tomorrow. ;)

 

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2 Responses to “How to Weave in Ads Without Angering Your Audience”

  1. Aaron McCon says:

    I used smowtion as my banner ads provider, but there are kind of ads I don’t like hanging around my blog. How can I filter them?

    • Elvin Miradi says:

      @Aaron McCon: Yes I know that sometimes we need to remove a banner from showing up on our blog. With Smowtion, you can do this by entering ‘my websites’ and then click the ‘Creativity filters’. The other way of doing this is by sending message to your account executive using ‘communication’ tab. Good luck, Aaron.

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