To make an effective video, say for your SEO company site make sure you have an introduction screen, or you can lead straight into it. You would like that hook terribly early on. Then you would like to ensure that you mix up the shots all though because your eyes can get knackered or someone can lose interest if it’s the same shot.
That’s another reason why we mix up camera angles and zoom in and out. That’s why, if you watch TV they usually, I don’t know how often do they change on TV, every minute or two they’ll swap, zooming in and out, just to keep that interest. Otherwise the shot can get very stale. Then towards the end, then you want to make sure that you have the call to action which is in the final screen. We like to have lower thirds at the start of every clip and then you also have the URL which runs throughout in the bottom left hand corner because you want to make sure that they come back to the website.
If you do that to your say online video ads, do all the recording, 9 out of each 10 industries that you go into, your competitors won’t be doing this and you may look pro. At the moment you can get away with having terribly average looking video because there’s no competition. I don’t think that is any excuse, when you have learnt the proper way to put out that high quality work. The competition is now coming. Each internet entrepreneur should really know what to do with that. Folks are beginning to wake up. Video is still extremely early days but once folks start to wake up, who are they going to pick? The one which looks more pro. So you might as well get as high quality as you can.
I try and find that balance because I also do not want to be a deterrent to not getting content out there.
The last thing so that is our finished product, it’s ready to go, it has been given the tick of approval, it’s uploaded. So now is about getting it back out of the effective video editing software. This is where the minefield can begin , it’s easy with iMovie though to get photographs out and then get it up there. So what we do, we are going to share, you have a bunch of tools. You have got export flick. You can go to YouTube, you can go direct to YouTube and it’ll ask you what size you would like to do and stuff like that. You may also export it using Quicktime, so into a Quicktime movie file.
Generally what we do is just do ‘export movie’ and it comes out as an M4V which will play in iTunes. Then we go and convert in other software. Ultimately I think if you’re just using this, I would go and export it using Quicktime. The reason I wouldn’t go straight to YouTube is you never know how many applications you want for this effective video you are aiming for. YouTube is one thing. Our Web Video Production Services review is one material you can check out for added info.
