Remember when we all thought that Facebook was just another Myspace? Even if it looked like it could be fun, everyone believed it wouldn’t last. Like most things we simply assume are flashes in the pan, we’re now all scrambling to jump on its bandwagon. There are many ways you can market and sell things on Facebook. You can directly advertise but you will have a better chance if you build your own “fan” page for your business or yourself. You can let people know what you are doing with your business through a fan page and also use it to establish personal connections. Having a fan page is a good idea for many reasons. Of course first you’ll need to get people to “like” you. This is how to achieve that.
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Facebook’s “share” button should be taken full advantage of. Once in a while put up some type of content or a picture on your fan page and send it out to your fans. Have them share whatever you sent out with the people in their network. New people will discover you this way and they might be encouraged to like your page. Imagine the results if your content is so good people share it repeatedly. A single piece of content can create positive effects for you for months.

Organize a competition. Facebook changed their regulations on promotions some time ago, which can make this a little difficult. Read them properly before you start off with your contest to ensure you won’t accidentally be breaking the rules. You can get around Facebook’s strict policy on contests by putting the contest on your site and asking people to give you “likes” for a chance to win the competition, which will allow you to circumvent Facebook’s insistence that you spend a lot of money on advertising to run the contest on their site. Everyone enjoys contests. You’ll get a lot of people “liking” you with this approach.

Another thing you can do is post a video on your website that leads people to your fan page on Facebook. People can communicate with you directly through your fan page; try to do your best to show people what you have to offer. Videos are quite popular these days. The video that you place on your website can be easily placed by simply uploading a video to YouTube or Vimeo, and then using their embed code. This allows you to have a video in more than one place. Your videos will help you increase your likability and ranking as they visit your Facebook fan page after seeing your video somewhere on the Web. Need half marathon training advice? Head to how to train for a half marathon walk run

There are a lot of ways for you to become more popular on Facebook. You can set up a link to your page from your emails or your sites. You can put together contests. You can directly publicize the page. The trick is to be imaginative. It won’t be enough to just set the page up. It will take quite some effort to ensure your page is worth being “liked” but once you’ve done that it won’t be long before you see your sales rise as you are able to take advantage of being popular on Facebook.

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