With tremendous emphasis being placed on attaining higher page rank it is no wonder that nofollow links are being ignored, even looked down upon. In fact, people get so consumed with chasing search engine page rank that they start to forget who matters on their website. I’d wager that to make the most out of your web site promotion strategy, both follow and no follow links are important. This article should present a no-follow side to link exchanging that is beneficial to users, and leaves out the search engines.

You’re a webmaster and you’re on the hunt for page rank. Someone comes along and asks you to participate in a link exchange program. Well you’re savvy, so you immediately ask whether you’ll get do-follow links back to your site as part of your participation. This time the answer is no. What do you do? Do you shut the door on this web promotion opportunity or do you engage the person and inquire more about this particular link exchange and how it would benefit you?

Participate in link exchanges, get the word out. Not all link exchanges are created equal, and not all link exchange programs offer the same benefits, or solve the same problems, therefore you might want to participate in a few different programs to create a well rounded web promotion strategy. Remember the most important eyes on your site are human eyes. You’re already participating in a few strategies for building do-follow links back to your site, is there a way to participate in a link exchange program that will drive human eyes to your site without compromising your other web promotion initiatives?

Sure there is! Link out to other blogs, form relationships and find other blogs and websites that are willing to link back to you, even if the link they provide is a nofollow link. Why? People reading that information will see your brand and will visit your website, and spread the word. So to recap, participate in do follow high quality directory services, as well as no-follow programs.

The best part about participating in a no-follow link exchange program is that you’re doing the internet a service! You’re saying that you want to show a certain set of links on your site as part of a promotional effort, links that are relavent to your users, that are interesting to people. At the same time you’re protecting yourself and your other promotion initiative by playing nicely with the search engines. You’re outwardly saying that you’re not trying to increase your PR deviously by participating in a link farming exercise.

Remember in all of your web promotion initiatives, your site is for your visitors. Leave the search engines out for once and seek out alternative no-follow services that can simply help spread the word of your new site.

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