What do media kits have to do with making money? Quite a lot, actually. For starters, media kits are all about getting you to think about your blog from a different yet very important perspective: the eyes of the advertiser. Instead of thinking only in terms of what you do day in and day out as a publisher, you will be forced to look at your stats and actually weigh them on merits that advertisers care about.

This can be difficult to do for the person very new to blogging, because there’s a tendency to think that your blog is completely perfect and there’s nothing that you need to improve on. While it’s never a bad idea to celebrate your strengths, you do need to acknowledge your weaknesses as well.

So, what is the ultimate way to really be able to look at your blog in a major way? You need to build a media kit.

In a nutshell, a media kit is a specialized listing of the high points of your blog, from an advertiser’s perspective. If you want to make sure that you will get the best advertisers bidding for your blog, you will need to give them statistics and information that will help them make the best decision.

The first part of a media kit is accurately describing your site. If you write about one topic and one topic alone, don’t feel like this means that you won’t get advertisers. There are some niches that attract great advertisers like clockwork, and then there are other niches where bloggers struggle to get attention.

You might be tempted to skew your description, but I would avoid this. It’s better to just let your advertisers know where you stand than it would be to make things up. They will eventually find out the truth anyway.

If you’re looking for a starting part, just try writing out your accurate blog description, as well as an idea of who actually reads your blog. You can take part of this information from your raw stats and others from your comments, if you like.

Overall, we’re just getting started with media kits. Stay tuned, the next part is on the way!