Do you have a guest poster yet on your blog? If you don’t have a guest blogger on your site yet, you are missing out on some serious traffic potential. It’s one thing to think that you will be able to get all of the bases covered on your own, and a completely different thing to realize that having someone else come in and help you has benefits for you both. This is necessary in blog promotion.
For example, when you get a guest poster to your blog, they will be bringing their audience with them. Their audience will come to your site just to see what they wrote, and to engage the poster on your turf. This is a powerful thing on several levels. Again, you are getting credibility from them, because they are automatically “marking” you as someone that will be able to give their audience the best information possible. It’s a powerful endorsement that can lead to a lot of attention and even sales, if you’re trying to sell something.
Yet you can’t just jump in and go with the guest posts thing, as you will need to stop and have a plan. There are several dos and don’ts when it comes to guest posts.
Do make sure that you are putting together a compelling reason to have someone come over to your blog and make a post. You do not want to skip this step at all, since the “why?” factor will be one of the questions most asked by your colleagues in the blogging world.
Don’t beg. The last thing that you will want to do is come off desperate and unable to present any real benefits. Save the sob stories, as they won’t garner any sympathy that works.
Do make it a two-way street. You will want to make sure that you offer to write some content for their blog, especially if you’re already in the same market. You might feel like this is helping your competitor win, but the only true competitor that you should have in blogging is yourself.
Don’t hesitate on giving your guest blogger a loose format to work with. If you run your blog in a certain way, you should have the right to have anyone that wants to step into your “house” follow that code too.
Do remember to keep it fun. After all, blogging is something that we do for fun as well as profit, right?
And we’ll go ahead and stop there. I know I just laid a lot of knowledge down on your plate, but it’s all important things you will need to keep in mind.
Here comes your action step: make sure that you send out at least 5 emails inviting someone to your blog. Bullet point the benefits of your blog as best you can, as this will help people instantly determine whether or not your blog is worth writing content for.
